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HipSwap - Shop my Closet
Greg Montemurro of 4siteVideo with CEO Rob Kramer of Hipswap developed a series called "Shop My Closet" for this startup, an online clothing resale company.
They literally came out of the closet.
"Shop My Closet" featured celebrities and trendy fashionados revelaing their hidden treasures, giving viewers and inside look and opprotunity to purchase some of these Stars personal collections.
Greg Montemurro shot, directed and edited each, working closly with talent to make this a very personal connection with its audience, which was a big boost for sales and brand recognition.
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