CalFresh -SNAP
4siteVideo with producer John Schwada and Dakota Communications was asked to produce a commercial spot for CalFresh's Healthy eating Campaign.
Greg Montemurro co-produced, shot and edited :30 and :60 commercial spots in both English and Spanish.
Challenge: Make eating healthy, a wise choice for lower income famiies. Make a video that educates children as well as parents.
Use graphics to hlep accentuate the points, as this video would also be played on local area bus monitors.
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4siteVideo casted a diverse group for on screen relatability.
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4siteVideo used large colorful graphics that would highlight the important points which could easily be seen when viewing on a bus monitor.
Result: Increased awarness for SNAP's healthy eating program and traffic to site.